PPC stands for Pay per Click and one of the methods used for digital marketing. It is make use of search engine advertising rather than obtaining the clicks organically. Have you seen the ads on the top of the search engine results page, underlined with yellow color? Those are pay per click advertising. In such kind of marketing method the user have to pay some charges to search engine each time when their ad is clicked. This method allows digital marketers to increase the visitor’s traffic in very short time. But it requires smart work and attentive tactics to plan successful PPC marketing strategy. If it is not planned well, it can become the cause of frustration and headache. However one can make hefty profit by using this technique in right manner.
Google Adwords is the most famous platform for PPC marketing. In this users compete by bidding the keywords and pay the decided fee to search engine for each click on their advertisement. During each and every bid, Google choose the victors and show their ads on the top of its search result pages. And the victors are chosen based upon the many factors like length of keyword, quality of keyword, amount willing to pay and more. Technically there are two major factors, cpc (cost per click) and quality score which are undertaken to decide the winner, i.e. who wins to display ad on the top of the SERP
If you have good knowledge of Google Ads or Google Adwords, then you yourself can start PPC campaign for your business. But if you are not familiar with these technologies then you can approach to PPC Service agency in Calgary. We also provide PPC services in Calgary at very affordable rates.
Lot of efforts and skills are required to build a winning PPC campaign, so that one can catch useful users on its website. Otherwise it can lead to loss of money or time. So before starting PPC, it’s very necessary to learn how to do it right.
FIND OUT YOUR GOAL– It is the first step to start PPC campaign. First you should be aware of your goal, means the foremost reason to start the PPC campaign. It can be anything likes sales, inquiries, information spreading etc.
GO THROUGH THE AVAILABLE BUDGET – After setting your goal, you have to decide that how much you can spend. For this you can start initially with small campaigning and there after can increase the amount as you see fit.
SELECT KEYWORDS – Selecting the keywords is another very important step to start the campaign. You can choose the keywords with the help of Google Ads keyword planner or other paid tools which are available on internet.
START BIDDING– Then you have to bid on the chosen keyword on the Google Adwords platform. You can adjust the bid by viewing competitors bid rate, with the help of SEMRUSH and other tools.
SET UP SEPARATE KEYWORD CAMPAIGN– This is very important achieve the effective results.
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